How To Optimize Your Instagram Bio for Business Growth

As a marketing company, we are constantly looking for ways to help our large and small business, influencer, and start-up clients find creative ways to optimize their social media platforms for growth and increase engagement. 

Many of our clients have spent a great deal of time investing in marketing strategies, campaigns and our coaching services that have drastically moved the needle forward in their businesses…. 

See for yourself here. 🙂 

We also love helping our social media community through our daily tips and tricks we post daily on Instagram and Facebook. We also send dynamite marketing hacks to email subscribers too! 

Stop missing out and be our Pen Pal here! 

Okay – so let’s cut to the chase. 

Have you been asking yourself these questions….? How do I grow my following on Instagram? How do I capture leads on Instagram? How do I stand out on Instagram? How can I help my target audience find me on Instagram?! 

Here are 4 quick tips you can implement TODAY to immediately level up your Instagram profile and position yourself as the expert in your field:

LEVEL UP YOUR INSTAGRAM BIO

1. Your profile picture. Your profile picture should be a clear, quality photo of you or your company logo. It should be very obvious who or what is in the image. And it should represent your brand well and create immediate brand recognition for your audience. 

1. Your name. Did you know that your name in your Instagram bio is searchable on the app? This is why it is so important to use keywords that tell your audience exactly who you are and what you do. 

For example: 

Website + Launch Copywriter 

Logo + Website Designer

Social Media Manager 

Luxury Hair Stylist | Hand Tied Extensions

1. Your Bio. This is your golden opportunity to tell your target audience more about your services and what problem you are solving for them! Think of this as your elevator pitch in bullet form. Also remember, no fluff! The nature of social media is fast, and most people like to skim! 

Examples: 

Website + Launch Copywriter 

I help creatives make more money with your words….. Free copy templates below!

Social Media & Email Marketing 

We help you build a trustworthy brand so you can make more money & live life on your terms. Ready to grow? Book for 2023!

The Homesteading Business Builder 

Helping motivated mamas homestead anywhere & fund their farm dreams. Let’s grow your garden & dream business! 

1. You need to add a call to action in your bio! This is so important. As the business owner, we have to direct people and tell them what to do and how to work with us! It’s also so important to make working with you feel as easy and seamless as possible. Here are some examples you can take and use in your bio today! 

Examples: 

Ready to get started? Book a call today! 

Free copy templates below! 

Learn more here 

Want to ____? Join my FREE class! 

These are the 4 quick and simple tips you can implement immediately to optimize your Instagram Bio to reach your target audience and get them to take action. 

Building your brand through social media and email marketing shouldn’t be hard. Our team works alongside small business owners, large companies, starts up, influencers and more every single day. Our mission is to help you build a trustworthy brand so you can make more money and live life on our terms. 

If you are ready to get started with leveling up your online presence with Facebook, Instagram, and Pinterest, email drew@lunamarketingstudio to get started today!