Beginners Guide to Utilizing Pinterest to Grow your Business

February 16, 2023

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Did you know that Pinterest isn’t just for virtual dream houses, weddings, and wardrobes anymore?

Would you believe me if I told you that Pinterest is one of the top-performing platforms we use to drive traffic to our client’s websites? You bet it is!

We’ve seen firsthand what Pinterest marketing can do for brands and businesses in just a few short months. Check out this real client analytic:

(insert WWF Pinterest analytic graphic)


There are a few important things you should know before you begin utilizing Pinterest to market your business.

Pinterest isn’t social media.

Unlike other social media platforms, Pinterest works as a search engine. So think titles, descriptions, keywords, and SEO instead of hashtags and catchy captions.

Create sharable content.

You hear us say this all the time when sharing about social media, but it’s even more important for Pinterest. 80% of pins on Pinterest are re-pins! When you create pins that are shareable and people re-pin, your reach and revenue will increase. The key is pinning things you know your target audience will find helpful, inspiring, educational or motivational. 

Longer shelf life.

Posts on Instagram have approximately a 24-hour shelf life and Reels could potentially last longer, but there are no guarantees. Pins on Pinterest are continuously generated and frequently show up to new audiences as they are re-pinned.

Suitable for any business.

Whether you are an online or brick-and-mortar, service or product based business, you can utilize Pinterest to build your brand and grow your business. All it takes is strategy, consistency, and knowing which techniques will serve your business best. 


Keywords matter.

Keywords are an essential part of Pinterest because they are how the platform knows who to put your content in front of. Hello, target audience! 

Do your research! What is your target audience searching for? What boards are they pinning to?

Once you know, create a core list of keywords (5-15) that you use consistently in your Pin titles, descriptions, alt text, boards, file names, etc.

Appearance matters.

Pinterest is similar to social media in that it is still very visual. We preach cohesion to our marketing clients and Pinterest is no exception.

Your profile photos, board covers, and Pin graphics should all be a consistent reflection of your brand/business. Easily recognizable to your audience.

Consistency matters.

As social media managers, one of our favorite sayings is “social media doesn’t work unless you do.”

And as Pinterest managers, one of our favorite sayings is “Pinterest doesn’t work unless you do.”

There is no get-rich-quick scheme or overnight success code to Pinterest. The app rewards you with success when you are consistently showing up and serving value to your audience with fresh content.


Just like with all other forms of digital marketing, Pinterest marketing works best when you have a strategy. Having a clear vision, understanding your target audience, and knowing how to best serve them are great places to start.

Yes, there is a lot to learn about growing your brand/business on Pinterest. But if you are ready to implement Pinterest marketing into your business strategy, Team Luna is here to help!

Contact us today, and let’s get to work!

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